WindMill Festival – India’s First International Children’s Festival, curates’ experiences for the 0-3, 4-7 & 8-11 age groups and their families. It aims to target the cosmopolitan residents of a city who yearns for the outdoors due to lack of public open spaces. The key objective of the festival is to give the urban child an outlet to be creative, gain information and get a recreational experience along with an avenue to spend quality time with their parents and friends in an outdoor setting. In its fifth season in 2019-2020, Windmill had 50+ workshops with extensive food and flea curation with over 150+ stalls thus giving brands more avenues for revenue generation and growth. There shall also be more engagement zones curated for brands and sponsors which could be monetised.